Skip to main content

On the rails

Railfest 2012

A fine balance had to be kept between trains, people and festival elements. According to managing director Jim Richardson, Sumo would have liked to incorporate more stalls and rides into the illustration

Newcastle-based agency Sumo has been steaming ahead with work to promote Railfest 2012, a nine-day event taking place at York's National Railway Museum next June, which will offer an expected 65,000 visitors train rides, music, stalls and the chance to peek inside the cabs of some of the museum's historic locomotives. "We had limited photography of some of the locomotives, in very different styles, and we also felt photography wouldn't capture the real spirit of the event," says Sumo managing director Jim Richardson. "So illustration gave us the flexibility to evoke the fun and energy of Railfest. In the end, the lack of photography steered us to create something that challenged typical rail promotion material."

Using the existing tracks in the Railfest logo as a starting point, the Sumo team - creative director Sarah Hanley, senior designer Gavin Downey, and designers Natalie Zabrocki and Michael Sutton - aimed to appeal to families by showing bright colours, bunting and children having fun around the trains. The final design will appear in press adverts, and on leaflets and outdoor posters in the run-up to the festival next year.

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of six full-time members of staff: Editor Kerrie Hughes, Deputy Editor Rosie Hilder, Deals Editor Beren Neale, Senior News Editor Daniel Piper, Digital Arts and Design Editor Ian Dean, and Staff Writer Amelia Bamsey, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.