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Showcasing your work on paper

Sooner or later the time will come for every graduate, freelance designer or consultancy to create their own promotional brochure. This can be an invaluable means of communication, but because of the time and often expense that goes into these items, it's imperative that your brochure gets noticed, impresses your potential clients and, most importantly, brings results.

A good starting point when designing a promotional product is to clearly define who your target audience is, and what it is you're trying to say to them. Are you focused on attracting some new blue-chip clients through a sophisticated approach? Or do you intend to show off your creativity by doing something clever? And there's more to this than design - you also need to consider format, packaging and how you follow up the initial contact.

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