Showcasing your work on paper

Sooner or later the time will come for every graduate, freelance designer or consultancy to create their own promotional brochure. This can be an invaluable means of communication, but because of the time and often expense that goes into these items, it's imperative that your brochure gets noticed, impresses your potential clients and, most importantly, brings results.

A good starting point when designing a promotional product is to clearly define who your target audience is, and what it is you're trying to say to them. Are you focused on attracting some new blue-chip clients through a sophisticated approach? Or do you intend to show off your creativity by doing something clever? And there's more to this than design - you also need to consider format, packaging and how you follow up the initial contact.

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The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of six full-time members of staff: Editor Kerrie Hughes, Deputy Editor Rosie Hilder, Deals Editor Beren Neale, Senior News Editor Daniel Piper, Digital Arts and Design Editor Ian Dean, and Staff Writer Amelia Bamsey, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.