The 16 best startup logos

Tech startups have for several years now placed a very strong focus on design. From the product that they're building to the marketing page that promotes it, all the way through to the logo design on their business cards, design is seen as something to be proud of in the global tech hubs. And there's a very good reason for that. Quite simply, great design improves the chance that the company will succeed.

New startups are up against big industry titans – so to get noticed, they have to look good. The product and brand has to look its best if it's to withstand the scrutiny of potential customers who've only just discovered you. And a well-designed logo is all part of this.

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Alex Black writes for Print Express, which specialises in business cards and printing in the UK. In his spare time he enjoys studying graphic and web design.