Stefan Sagmeister

From West 14th Street in New York, Sagmeister Inc's studio overlooks the exciting cityscape of Manhattan. From this office, the Austrian-born graphic designer Stefan Sagmeister sends 100 greetings to all his clients and contacts at the end of each email he sends. More important is the influence he seems to transmit across the industry with the projects he works on.

It's fair to say that his ideas have had a rippling effect throughout design since the mid-1990s. From record sleeves to annual reports and perfume packaging, his output mixes visceral directness and intelligence. His indulgences, shock tactics and forthright opinions will always be questioned, but the thoughtfulness of his approach should not be overlooked.

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