Toy packaging then and now

Like pop music and football teams, the toys of our own childhoods are always much better than anyone else's. Not for us the utilitarian, worthy and slightly educational train sets of our parents' generation, or the cynically commercial film and TV tie-in toys of today's consumers. No, the toys of our own youth - the magical first wave of Star Wars figures, Evel Knievel Stunt Bike sets and Transformers - were proper toys, weren't they?

Whatever the toy may mean to the companies manufacturing and marketing them, they are all just product, and, like all product, they need packaging. If you haven't been in a toy shop since you were a kid, you'd probably be surprised by how much toy retailing has moved on over the intervening years. And nothing has changed quite so much as the way toys are packaged.

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The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of eight full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Ecommerce Editor Beren Neale, Senior News Editor Daniel Piper, Editor, Digital Art and 3D Ian Dean, Tech Reviews Editor Erlingur Einarsson and Ecommerce Writer Beth Nicholls and Staff Writer Natalie Fear, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.