Quirky Apple iPad ads put a twist on Paris 2024

Apple iPad adverts featuring colourful illustrations of Olympic sports in Paris
(Image credit: Pocko)

We were starting to worry that Apple had lost the plot, but it got one thing right this summer with a delightful iPad ad campaign in France to coincide with the Paris 2024 Olympic Games. A series of quirky illustrations on billboards across the French capital shows bendy, stretchy athletes partaking in more everyday exercise, from grocery weightlifting to metro rugby.

As we explored in our recent interview on the dos and don't of Olympic marketing, forcing a connection with the Games can be risky. Apple isn't an official sponsor and the new ads don't mentions the Olympics specifically). But the engaging illustrations have won us over by putting the emphasis on the iPad's creative potential.

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