Kamala Harris’ Las Vegas Sphere takeover is a shining branding move

Kamala Harris takes over the Las Vegas Sphere
(Image credit: Kamala Harris via X)

This year's US presidential race has been an unprecedented time, with NFTs, MAGADonald's and Brat summer branding bringing a revitalised twist to political campaigning. The latest stunt from the Democratic Party is a larger-than-life endorsement, seeing candidate Kamala Harris beamed up on one of the biggest billboard advertising screens around – the Las Vegas Sphere.

While I hold my reservations about the Sphere (in all honesty I find it quite dystopian), Kamala's vibrant campaign demonstrates how powerful branding can empower voters in the fight for positive change. Quite frankly it's refreshing to see a political campaign that doesn't capitalise on fleeting memes and internet trends and Kamala's bold branding stands as a masterclass in pride and authority with a triumphant tone.

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Natalie Fear
Staff Writer

Natalie Fear is Creative Bloq's staff writer. With an eye for trending topics and a passion for internet culture, she brings you the latest in art and design news. Natalie also runs Creative Bloq’s Day in the Life series, spotlighting diverse talent across the creative industries. Outside of work, she loves all things literature and music (although she’s partial to a spot of TikTok brain rot).