Create excellent roadmaps

This article first appeared in issue 235 of .net magazine – the world's best-selling magazine for web designers and developers.

You’ve convinced your client that they shouldn’t be shipping a product loaded with features their customers will probably never use. But how do you then get the right features on the roadmap? How do you ensure that these features will add to the usefulness of the product, and that they aren’t just added on a whim?

A product crammed with features that don’t provide a tangible benefit for the business and its customers is not really a very good product. Lots of features bundled together just equates to … a bundle of features. To make a good product, you need to ‘glue’ all the features together with something that means something to those who will use the product, and also provides value for the people producing it. This glue, in my opinion, should be the benefit the product provides for these two very different groups of people.

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