The Super Bowl logo conspiracy theory just got even more ridiculous

The 2025 Super Bowl logo, text reads Super Bowl LIX
(Image credit: NFL)

The Super Bowl logo conspiracy strikes yet again. After last year's NFL finale deviated from the pattern, the Super Bowl 2025 fixture has resurrected the most outlandish theory in sports logo design.

After the Eagles defeated the Washington Commanders in the NFC Championship and the Chiefs scraped past the Buffalo Bills in the AFC Championship, this year's event will be a rematch of Philadelphia Eagles vs Kansas City Chiefs from two years ago. And that means the logo theory is intact... kind of.

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Joe Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.

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