Tiger Woods’ brand logo at centre of fierce trademark dispute

Tiger Woods wearing new brand Sun Day Red
(Image credit: Sun Day Red)

Tiger Woods' brand logo 'Sun Day Red' is at the heart of a trademark battle, after Tigeraire (a company that manufactures cooling products) said Woods and Sun Day Red (SDR) has "unlawfully hijacked" its own logo. Both designs feature a tiger leaping to the right, and both have stripes (as you'd expect from a tiger). But there are other similarities – too many, it seems, for Tigeraire to ignore.

Woods' brand launched in May along with the contested logo. The tiger has 15 stripes, one for each major he has won, and when he created it he said he "intended to ruin" the design by adding more stripes for each major he wins. Well, now he might not get the chance, depending on the trademark ruling. See the two designs below to compare and find out more about the case (and see some truly unique sports logos here).

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Georgia Coggan
Editor

Georgia has worked on Creative Bloq since 2018, and has been the site's Editor since 2023. With a specialism in branding and design, Georgia is also Programme Director of CB's award scheme – the Brand Impact Awards. As well as immersing herself with the industry through attending events like Adobe Max and the D&AD Awards and steering the site's content streams, Georgia has an eye on new commercial opportunities and ensuring they reflect the needs and interests of creatives.