Nomensa: responsive web design is a must-have

Bristol-based agency Nomensa has urged businesses to “realise the importance of cross-channel website design, which is both meaningful and attractive”.

Nomensa said businesses are “risking customer engagement and therefore revenue by failing to ensure their websites are functional and accessible without compromising on design”.

Simon Norris, CEO of Nomensa, explained that with the predicted growth of mobile, “a website which is responsive and accessible on all devices is a must-have”. He said that, all too often, businesses have wrongly concentrated heavily on business apps to the detriment of making websites functional and accessible on smartphone and tablet browsers.

According to Norris, customers now have “an abundance of information around them and so their expectations of digital experiences are greater than ever”. The company hoped its own relaunched website could be an example of good practice in this area. A press release explained how “enables positive online relationships to be developed with users by taking a content-first, rather than a design-first approach”, but also was “designed […] to a high accessibility standard, making it accessible to all without neglecting the beauty of the site”.

Norris said too often designers believe accessibility compromises attractive design, mirroring design and illustrator Geri Coady’s thoughts in her recent interview with .net. Like Coady, Norris argued this just isn’t the case: “An accessible site does not mean text-only, monochrome designs and static content. After all, accessibility is a key part of user experience.” He continued to say that great online experiences must feel engaging, intuitive and easy; and whatever device someone is using, and whatever their accessibility needs, “expectations should be met by delivering an experience as meaningful and enjoyable as possible”.

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of six full-time members of staff: Editor Kerrie Hughes, Deputy Editor Rosie Hilder, Deals Editor Beren Neale, Senior News Editor Daniel Piper, Digital Arts and Design Editor Ian Dean, and Staff Writer Amelia Bamsey, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.