Profile: Brian Hoff

This article first appeared in issue 219 of .net magazine - the world's best-selling magazine for web designers and developers.

.net: How did you get to where you are today?
Brian Hoff: Passion, timing, risk, curiosity ... Four years ago this coming October, I found myself growing tired of working in Apple retail as a ‘creative’ (aka a software/hardware trainer), and wanted to focus on what I thought about all day: design. At that time, I was reading loads of great design blogs and felt inspired to start my own, The Design Cubicle. A few months after writing my first article, I was receiving more traffic than I’d ever imagined and getting an increasing number of job requests. I spent a year debating and eventually took a risk, quit my job and haven’t looked back.

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