Why creative thinking is like leaving the Matrix

In the 1999 film The Matrix there's a scene you probably remember well: Morpheus (Laurence Fishburne) sits opposite Neo (Keanu Reeves) and holds out his hands. In his right hand he holds a red pill and in his left, a blue one. If he chooses the blue pill, Neo will live the life he knows so far, and nothing will change. If he chooses red, he will disappear into a new world, down a rabbit hole like Alice. The choice he is essentially given is to be able to see things differently - an alternative way of thinking - and view something from the inside. Or to remain on the outside, looking in.

The red pill forms the essence of Gonzo Design: a method of creative thinking that lets you disappear down that rabbit hole and become part of the very experience you aim to design.

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The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of eight full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Ecommerce Editor Beren Neale, Senior News Editor Daniel Piper, Editor, Digital Art and 3D Ian Dean, Tech Reviews Editor Erlingur Einarsson and Ecommerce Writer Beth Nicholls and Staff Writer Natalie Fear, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.