Why design for web and apps is all about context

Until recently, advertisers have understood one thing better than web and app designers: context. Advertisers have had to be context-sensitive to when and how they present ads. They have people that specialise in determining when and where their content should be shown, because without any context an ad is worthless: showing a commercial for a gas/oil company during a televised documentary on an oil spill, or a bacon ad placed within a story about PETA are examples of advertising dollars wasted.

The contextual possibilities of smart devices are almost endless

The contextual possibilities of smart devices are almost endless

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The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of eight full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Ecommerce Editor Beren Neale, Senior News Editor Daniel Piper, Editor, Digital Art and 3D Ian Dean, Tech Reviews Editor Erlingur Einarsson and Ecommerce Writer Beth Nicholls and Staff Writer Natalie Fear, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.