John Davey and Rich Shupe on Reasons to be Creative

Picture of John (right) and Rich (left) taken by Brendan Dawes.

.net: Why did you decide to ditch the Flash on the Beach name?
John Davey: The truth is, FOTB had grown much broader over the six years it was running, and included web design, filmmaking, processing, mobile app development, and more. Our audience understood this, but the wider community thought it was 'just a Flash event.' The obvious fact was that the speakers and attendees alike were very creative, be they coders or designers. Hence the new name: Reasons to be Creative.

.net: In the US you'd already tried out Geeky By Nature. Why did you not stick with this and go with Reasons to be Creative instead?
JD: It's funny because 'geeky' means such different things to different people. I wanted an event that everyone understood by its title, and, it made total sense to align the US and Europe together, so, rather than change FOTB to GBN or the other way around, I decided that both sides of the ocean should have the same new name.

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