Looking at SXSWi with distance and fresh eyes

2012 was my first time. So I can’t write a piece about how SXSW has changed, reminisce about the good old days, bemoan (or applaud) its changes in scale, breadth, or focus. I also wanted to step back and give myself a bit of time to properly unpack the experience before writing about it. In years past I had always stayed behind to keep my company running, while some of my partners made the trip, hosted the party, and magically came back with new business leads and strengthened relationships, along with a list of potential new hires. So I had many notions of what SXSW would be based on their recounts and the staggering amount of social media activity surrounding the event. But all that aside, what I can write about is how almost all of my preconceptions around SXSW, turned out to be wrong.

First off, I understand that the conference is gigantic, and everyone’s experiences are varied. The following details the three biggest misconceptions I had about SXSW, and what I took away from the conference as a first-timer:

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The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of eight full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Ecommerce Editor Beren Neale, Senior News Editor Daniel Piper, Editor, Digital Art and 3D Ian Dean, Tech Reviews Editor Erlingur Einarsson and Ecommerce Writer Beth Nicholls and Staff Writer Natalie Fear, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.