Generate, the web design conference from net magazine and Creative Bloq, returned to Manhattan's New World Stages last week for its second New York event.
It was an astonishing, fascinating and frequently mesmerising day, with the issues it raised sparking furious debate during both the breaks and the rooftop after-party.
But if you need any more convincing why you should save the date for when Generate London tickets go on sale (5 May, since you ask), here are 10 reasons Generate New York kicked serious butt...
01. The diverse audience
02. The passion
03. The laughter
04. The free books
05. The brilliant intro video
Next page: five more reasons Generate kicked butt