5 classic fonts that are still on trend (and why)

There are thousands of typefaces out there, with more being released all the time. And with free fonts increasing in quality as well as quantity over recent years, the choice can be overwhelming for a designer.

If you can afford one, bespoke branded typefaces are also becoming increasingly popular. They help give brands a unique and distinctive personality that cuts through the noise, and conveys just the right tone of voice. If not, with the right amount of research and due diligence, you'll be able to find a typeface that suits your needs.

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Nick Carson

Nick is a content strategist and copywriter. He has worked with world-class agencies including Superunion, Wolff Olins and Vault49 on brand storytelling, tone of voice and verbal strategy for global brands such as Virgin, Pepsi and TikTok. Nick launched the Brand Impact Awards in 2013 while editor of Computer Arts, and remains chair of judges. He's written for Creative Bloq on design and branding matters since the site's launch.