5 massive brands that are no longer with us

A strong brand can feel like an immortal entity; something that will be with us forever. When you think of brands such as McDonald's, Apple or Coca-Cola, it feels inconceivable that they should ever fail. They're simply too big, too all-encompassing to ever go the way of lesser competitors.

The reality of the matter, though, is that even the biggest brands, the most recognisable household names, can fall. Sometimes an apparently unassailable name is concealing an overstretched and mismanaged business that's teetering on the brink of collapse, sometimes market forces or the march of progress simply drive a powerful brand into the ground, and there's nothing that the greatest logo design or most brilliant brand strategy can do about it.

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Jim McCauley

Jim McCauley is a writer, performer and cat-wrangler who started writing professionally way back in 1995 on PC Format magazine, and has been covering technology-related subjects ever since, whether it's hardware, software or videogames. A chance call in 2005 led to Jim taking charge of Computer Arts' website and developing an interest in the world of graphic design, and eventually led to a move over to the freshly-launched Creative Bloq in 2012. Jim now works as a freelance writer for sites including Creative Bloq, T3 and PetsRadar, specialising in design, technology, wellness and cats, while doing the occasional pantomime and street performance in Bath and designing posters for a local drama group on the side.