6 great uses of farm-to-table imagery in branding

In the 21st century, for the first time in human history, more of the world’s population lives in cities than in the countryside. With this seismic shift from our rural roots, the disconnection between food production and food consumption has never been higher. 

In response, food brands are increasingly making use of images that reinforce the farm-to-table process. In an era of health scares and horse-meat scandals, such imagery helps to instil trust in the product, plus a more general comforting sense that the world hasn’t changed that much, really. 

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Tom May

Tom May is an award-winning journalist and editor specialising in design, photography and technology. Author of the Amazon #1 bestseller Great TED Talks: Creativity, published by Pavilion Books, Tom was previously editor of Professional Photography magazine, associate editor at Creative Bloq, and deputy editor at net magazine. Today, he is a regular contributor to Creative Bloq and its sister sites Digital Camera World, T3.com and Tech Radar. He also writes for Creative Boom and works on content marketing projects.