How to use your social media platforms to build bigger audiences for your brand.
Twiitter is a micro-blogging platform dominated by the media, influencers, journalists, fans and more.What you should be asking yourself is this – do you see your audience or brand on Twitter? There are a couple of ways in which you could approach Twitter, but we are going to look at how you can create awareness.
The trending page offers the chance for amazing visibility, and being prepared for large public days such as WorldSockDay (only joking.) But it is worth looking at what big days are coming up. These could be from sporting events, TV, national holidays and so on. Preparing assets against these topics ahead is a sure way to get noticed. However, you should always ask yourself before getting involved — can I add anything of worth, will this makes sense to my audience, and will my brand tone of voice come through?
More than anything, Twitter is an opinion piece platform, and works predominantly on creative writing and quick reflexes. Look at the trends of Burger King, Vita Coco and Pizza Hut. Clapbacks at the community or at other big brands can be hit or miss. Where it’s good, it can create a buzz, but it can easily turn into you who’s is being dragged.
Twitter works predominantly on creative writing and quick reflexes
Most actions are done through the app, hashtag or trending timeline view. You will need to get your brand out there. If you can create engaging, relevant, timely and debatable content, then it will throw your brand into the view of any interested parties that tend to frequent the site.
Overall, Twitter requires you to shape out your authority in a topic, be a category leader and find your niche. It’s a busy platform driven more by opinions than visual content. You need to be willing to go and look for your audience, take the time to respond, and create engaging situations to carve out your space.
