Don't call it UX design!

Abigail Posner, one of the contributors on our UX design course
(Image credit: Future)

UX design is a growing area that's attracting a lot of attention, particularly in the digital sphere as brands realise that the user's experience of their websites and apps is part of their branding identity and can impact on conversions. But is the term 'user experience design' appropriate?

The Harvard-educated cultural anthropologist, Google executive and public speaker Abigail Posner is a contributor to our online UX Design course, UX Design Foundations. She takes an anthropological, human-centred approach that reminds us that we need to think about who we're designing for.

Joe Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.