How to design a contemporary book cover

Books as merchandise

As with any commercial project, the merchandising of books is paramount. Although bookshops were widely tipped to be on the way to oblivion a few years ago, they are making a comeback, and regardless, book covers are designed to have shelf appeal, even if the ‘shelf’ is a page on Amazon.

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Adrian Shaughnessy is a graphic designer, writer, publisher, and senior tutor at RCA.