How to design a contemporary book cover

book covers

The fine art of book cover design is a tricky one to master. Consider: when the graphics on the packaging of Heinz baked beans are changed, or the typography is modified on the wrappers for Kit Kats, the alterations are barely noticeable to the untrained eye. The design of household brands is tampered with as little as possible.

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Adrian Shaughnessy
Graphic designer

Adrian Shaughnessy is a graphic designer, writer, publisher, and senior tutor at RCA. Adrian is co-founder of the publishing imprint Unit Editions. The company publishes a wide range of graphic design books. Shaughnessy is the author of monographs on Herb Lubalin, Ken Garland, FHK Henrion and Lance Wyman. He has also edited, or co-edited: GraphicsRCA: Fifty Years and Beyond. (RCA); Manuals 2. Design and Identity Guidelines (Unit Editions); and Total Design 1963–73. Expanded edition (Unit Editions).