How to hire to represent the zeitgeist (without blindly following trends)

group of people standing around a table
(Image credit: Joanne Crawford)

Thankfully, the design industry – unlike tech – has largely avoided a phase where every other employee is a ‘ninja’, or a ‘wizard’; or where the receptionist is (admittedly, rather brilliantly) dubbed the ‘director of first impressions’.

But while we can all have a good chuckle at the likes of an Innovation Architect or Director of Stuff, as the creative industries evolve and graphic design trends and illustration trends come and go, so too do job titles; and as such, the composition of design teams themselves. 

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

Dan Crowder

Dan is founder and managing director of design recruitment agency Craft. Based in Manchester, Dan founded Craft in 2014. With its network of the best creatives in the industry, the Craft ambition is simple: to enhance the studios, careers and lives of everybody they partner with. They recruit for world-class design agencies and in-house studios, and find creative people jobs they love. Craft’s core areas of expertise are: Graphic Design & Brand, Digital Design & Motion Graphics, Client Services & Agency Operations and Brand & Design Strategy. Craft currently operates in four key cities: Manchester, London, Leeds and New York.