"If you've got a logo that people recognise, never change it," Pentagram's Paula Scher shares how she designed some of the world's most famous logos

image of Paula Scher in front of posters of her work
(Image credit: Pip Cowley)

Paula Scher is one of the world's most celebrated graphic designers. Her career, which spans over 50 years, has seen her create identity and branding systems, environmental graphics, promotional materials and more for a huge list of big-name clients including Adobe, Coca-Cola, Citibank, Tiffany & Co and the Museum of Modern Art.

Scher has received hundreds of industry honours of awards, and has her own episode in the Netflix series Abstract: The Art of Design. She recently launched a new online course with BBC Maestro, which includes case studies on how she created some of her most famous identities, including Microsoft

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Rosie Hilder

Rosie Hilder is Creative Bloq's Deputy Editor. After beginning her career in journalism in Argentina – where she worked as Deputy Editor of Time Out Buenos Aires – she moved back to the UK and joined Future Plc in 2016. Since then, she's worked as Operations Editor on magazines including Computer Arts, 3D World and Paint & Draw and Mac|Life. In 2018, she joined Creative Bloq, where she now assists with the daily management of the site, including growing the site's reach, getting involved in events, such as judging the Brand Impact Awards, and helping make sure our content serves the reader as best it can.