Share your story to build your brand

young man walking among library shelves filled with books

User engagement expert Donna Lichaw helps startups, non-profits and global brands optimise their digital products and services. She’ll be sharing pro insight into how to build your brand at Generate New York 2018. Get your ticket now.

As the old philosophical conundrum states: if a tree falls in a forest and no one is around to hear it, does it make a sound? You might be creating the best product or service you could imagine, but if you have no audience the chances are that falling tree, when you launch, makes very little sound.

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

Christopher Murphy is a writer, designer and speaker based in Belfast. He's a passionate educator, mentor to creative entrepreneurs, and the author and publisher of Tiny Books.