How design can make a genuine impact

Given that its stellar line-up reads like a who's who of global design players each year, being chosen to open the Design Indaba conference in Cape Town is quite an honour.

In 2015, that honour went to multi-award-winning South African agency Joe Public - specifically chief creative officer Pepe Marais and executive creative director Xolisa Dyeshana - whose slick dance routine to the tune of Michael Jackson’s Black Or White earned a much-deserved peal of applause.

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Nick Carson

Nick is a content strategist and copywriter. He has worked with world-class agencies including Superunion, Wolff Olins and Vault49 on brand storytelling, tone of voice and verbal strategy for global brands such as Virgin, Pepsi and TikTok. Nick launched the Brand Impact Awards in 2013 while editor of Computer Arts, and remains chair of judges. He's written for Creative Bloq on design and branding matters since the site's launch.