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Why finding a dream client is so hard

Ideal client venn diagram

This candid diagram speaks the truth

The life of a jobbing creative can be filled with problems – from how to network (opens in new tab) to designing the perfect creative resume (opens in new tab)– and while there are plenty of ways to really annoy a graphic designer (opens in new tab), a huge amount of frustration often comes from trying to find the right clients.

This humorous Venn diagram shows the struggle every creative faces at one time or another. Do you want to sacrifice creative freedom for stability? Would you choose stress-free deadlines over money? Whichever choice you go for, you'll be losing out somewhere else.

If this graphic is hitting too close to the bone, don't worry. Choosing the best priority is a dilemma faced by designers everywhere, at every point in their careers. So why do we keep doing it? So that one day, we'll hit that sweet balance in the middle.

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Dom Carter is a freelance writer who specialises in art and design. Formerly a staff writer for Creative Bloq, his work has also appeared on Creative Boom and in the pages of ImagineFX, Computer Arts, 3D World, and .net. He has been a D&AD New Blood judge, and has a particular interest in picture books.