How to design engaging book cover art

book cover design tutorial
(Image credit: Tony DiTerlizzi)

Creating a dust jacket that stands out amid a store packed full of bestselling books is a tremendous challenge, especially if it’s an older title. To compete with flashy new releases publishers will periodically redesign the jacket’s artwork.

This might be done to highlight an anniversary or build anticipation for a TV or film adaptation. Fortunately, the WondLa trilogy is celebrating both, with a TV series debuting on Apple TV+ later this year. Since I’m not just the author but the illustrator as well, I felt that this was an exciting opportunity to revisit old friends and introduce them to a new generation of young readers.

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Tony DiTerlizzi

Multi-talented Tony is a bestselling author and illustrator. He was also the executive producer for TV versions of The Spiderwick Chronicles and WondLa.