Four tenets of UX strategy

A stellar user experience (UX) strategy is a means to achieving disruption in the marketplace through mental model innovation. 

Because what’s the point in spending time and energy crafting a digital product that isn’t unique? Or, at the very least, that's a much better alternative to current solutions found in the online marketplace?

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Jaime Levy is an author, university professor and a user experience strategist. Her top-selling O'Reilly Media book, UX Strategy: How to Devise Innovative Digital Products that People Want, #1 for UX on Amazon, presents a solid framework on the practice, which lies at the intersection of UX design and business strategy. Her book and new video courses are also available at O’Reilly Media.