How to name your web design agency

Getting the right name for your agency isn't easy; a lot of people fall into the trap of calling their company something like ‘Chocolate Bigfoot’ or ‘Banana Badger’. Here are some techniques from net magazine's Twitter followers that hopefully will help you to do a bit better. 

A good story

Of course, it works best if you can come up with a name that means something to you. @de (opens in new tab) says, “When myself and @ryanhavoc (opens in new tab) were at our lowest point, we came together to build something stronger.” They liked the phrase ‘United we stand, divided we fall (opens in new tab)’ from the fable of the lion and the oxen, and got the name No Divide and the ox logo from there.

Random element

If you don’t have that, a more unstructured approach can work. When @deanleigh (opens in new tab) was after a name for his full-service agency, they used a random name generator to come up with Wholething. 

In a similarly haphazard fashion, the team at @parallax (opens in new tab) “repeated words out loud to each other until we found one that sounded cool”, and @hankchizljaw likes to translate words into Latin until he finds one with an available domain.

What's in a name?

Another option is to use a play on your real name. @RichardCarter (opens in new tab) used the surnames of the original partners to get Peacock Carter, even though he was “told it sounds like a private detective agency!” They kept it even when Peacock left the business.

This article originally appeared in net magazine (opens in new tab) issue 283; buy it here (opens in new tab)

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Ruth spent a couple of years as Deputy Editor of Creative Bloq, and has also either worked on or written for almost all of the site's former and current print titles, from Computer Arts to ImagineFX. She now spends her days reviewing mattresses and hiking boots as the Outdoors and Wellness editor at T3.com, but continues to write about design on a freelance basis in her spare time.