Flowery funeral ad is blooming brilliant

Funerals provide a chance for people to say goodbye to a loved one, and getting the tone right is crucial. In Japan, as in many countries, the ceremony is traditionally symbolised visually by black, with bright colours deemed highly inappropriate for such solemn proceedings.

However, after the 2011 Tōhoku earthquake and tsunami in Japan claimed the lives of thousands, funeral home Nishinihon Tenrei wanted to push tradition to one side, and asked Tokyo-based ad agency I&S BBDO to create a vibrant campaign to advertise its services.

Wanting to portray funerals as not only a chance to grieve but as a celebration of life, the agency responded with this skeleton illustration made entirely from beautiful and brightly coloured pressed flowers. A daring move, the vibrant design proved extremely successful, going on to win a design merit award from the 2013 One Club Awards.

Working on the campaign were creative director Mari Nishimura, copywriter Mari Nishimura, art director Naomi Hou and designer Naomi Hou. It is hard not to be inspired by not only the bold imagery but the courageous, left-field thinking that has gone into this.

Click to enlarge image

Click to enlarge image

Like this? Read these!

Have you seen an inspiring print ad? Let us know about it in the comments below...

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of eight full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Deals Editor Beren Neale, Senior News Editor Daniel Piper, Digital Arts and Design Editor Ian Dean, Tech Reviews Editor Erlingur Einarsson and Ecommerce Writer Beth Nicholls and Staff Writer Natalie Fear, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.