5 mesmerising uses of illustration in branding

Using a handcrafted element, such as bespoke typography or clever use of illustration, as a core part of a brand's visual identity is a trend that has been gaining momentum of late. The latter is enjoying a particular resurgence in food packaging design, but there are impressive and imaginative examples popping up in a range of different industries.

For a closer look at the trend for illustration in branding, and why it's becoming so popular, take a look at our feature on how to bring a brand to life with illustration. Or read on for five brands that have used illustration to add some magic to their identity scheme.

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Emily Gosling

Emily Gosling is a freelance art and design journalist currently writing for titles including Creative Review, Eye on Design, Creative Boom and People of Print. She’s previously worked at Elephant magazine, It’s Nice That and Design Week, and was editor of Type Notes magazine. Her book Creative Minds Don’t Think Alike was published by Ilex Press in 2018, and she also plays bass as one-quarter of the eight-titted beast, Superstation Twatville.