9 great uses of illustration in logo design

There’s a big trend in logo design these days towards simplification and minimalism. This trend is all about paring your logo down to the minimum, which may mean using typography alone, or just simple vector graphics... but certainly nothing as fussy as an illustration.

Some classic logos, however, still include detailed and beautiful illustrated elements, which bring an extra dimension to the design and truly make it stand out. Here are some of our favourites. Let us know yours in the comments below!

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Tom May

Tom May is an award-winning journalist and editor specialising in design, photography and technology. Author of the Amazon #1 bestseller Great TED Talks: Creativity, published by Pavilion Books, Tom was previously editor of Professional Photography magazine, associate editor at Creative Bloq, and deputy editor at net magazine. Today, he is a regular contributor to Creative Bloq and its sister sites Digital Camera World, T3.com and Tech Radar. He also writes for Creative Boom and works on content marketing projects.