Devs and creatives, it's time to collaborate!

Developers develop, creatives create and never the twain should meet? Wrong. This is ‘old school’ mentality yet, astonishingly, it lives on within a lot of modern agencies. It’s frightening how many times I’ve heard creatives bellow, “Our creative can’t be constrained by technology!” and “Just make it work!” without an inkling of what is required. Conversely, developers complain about how the creative “overcomplicates the process”.

This, as with most things, starts at the very top of the food chain. With terms like ‘integration’ and ‘360-degree thinking’ being batted around the advertising community, big traditional agencies are jumping on the bandwagon and gobbling up key players as digital arms to their empires. And so it begins: trying to merge different trains of thought and vision – traditional creative thinking vs development thinking.

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The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of eight full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Ecommerce Editor Beren Neale, Senior News Editor Daniel Piper, Editor, Digital Art and 3D Ian Dean, Tech Reviews Editor Erlingur Einarsson and Ecommerce Writer Beth Nicholls and Staff Writer Natalie Fear, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.