How to be truly customer-centric

Santa Monica-based agency RED describes itself as a "modern agency that focuses on the customer experience." Working with big brands including Netflix, GoPro, Riot Games and more, the team takes a holistic look at customer needs and expectations in order to design better solutions. 

Andrew Turrell, VP of customer experience strategy, shares how this holistic customer experience works.

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Oliver Lindberg

Oliver is an independent editor, content consultant and founder of Pixel Pioneers. Formerly the editor of net magazine, he has been involved with the web design and development industry for more than a decade and helps businesses across the world create content that connects with their customers. He is passionate about content, user experience, accessibility and designing for social good.