5 ways to master branding strategy

Terms like ‘brand strategy’ can seem daunting, conjuring up images of stacks of dense, theoretical documents filled with buzzwords. But it doesn’t have to be like that, and taking a more strategic approach could radically improve the effectiveness of all your design work.

We touched on the strategic side of the design process briefly in our ultimate guide to logo design, including the importance of asking the right questions – but there's plenty more to it than that. Read on to discover five ways to improve your strategic thinking…

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Nick Carson

Nick is a content strategist and copywriter. He has worked with world-class agencies including Superunion, Wolff Olins and Vault49 on brand storytelling, tone of voice and verbal strategy for global brands such as Virgin, Pepsi and TikTok. Nick launched the Brand Impact Awards in 2013 while editor of Computer Arts, and remains chair of judges. He's written for Creative Bloq on design and branding matters since the site's launch.