Video exclusive: How to break the rules on Instagram

Instagram has been around for a while now, but recently – since the launch of Instagram Stories, in particular – the medium has really taken off as a way for freelance creatives and brands to supplement their design portfolio and build their audience. Designers everywhere are getting experimental with their feed, and new uses are being discovered almost daily – for more on this, see our designer's guide to Instagram Stories or take a look at our article on how to make money on Instagram as a creative.

One creative whose Instagram account has attracted global media attention is Pablo Rochat, an art director and designer, and former director of Creative Lab at Tinder. At the recent D&AD Festival, Rochat's Lo-Fi High-Fun talk explored how to create playful and humorous social content, and how he uses Instagram to generate positive attention for brands and raise a smile in his followers. 

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

Ruth Hamilton

Ruth spent a couple of years as Deputy Editor of Creative Bloq, and has also either worked on or written for almost all of the site's former and current print titles, from Computer Arts to ImagineFX. She now spends her days reviewing mattresses and hiking boots as the Outdoors and Wellness editor at, but continues to write about design on a freelance basis in her spare time.