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Video exclusive: How to break the rules on Instagram

Instagram has been around for a while now, but recently – since the launch of Instagram Stories, in particular – the medium has really taken off as a way for freelance creatives and brands to supplement their design portfolio (opens in new tab) and build their audience. Designers everywhere are getting experimental with their feed, and new uses are being discovered almost daily – for more on this, see our designer's guide to Instagram Stories (opens in new tab) or take a look at our article on how to make money on Instagram as a creative (opens in new tab).

One creative whose Instagram account (opens in new tab) has attracted global media attention is Pablo Rochat, an art director and designer, and former director of Creative Lab at Tinder. At the recent D&AD Festival (opens in new tab), Rochat's Lo-Fi High-Fun talk explored how to create playful and humorous social content, and how he uses Instagram to generate positive attention for brands and raise a smile in his followers. 

In this exclusive interview filmed at the festival, Instagram creative lead Kay Hsu asks Rochat about his creative process, from his limitless quest to create for new formats to how he works within the constraints of each platform.

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Ruth Hamilton
Ruth Hamilton

Ruth spent a couple of years as Deputy Editor of Creative Bloq, and has also either worked on or written for almost all of the site's former and current print titles, from Computer Arts to ImagineFX. She now spends her days reviewing mattresses and hiking boots as the Outdoors and Wellness editor at T3.com, but continues to write about design on a freelance basis in her spare time.