How to use Instagram as a digital sketchbook

“It’s great to create,” said doodleman Jon Burgerman at a recent talk at thread, a series of creative talks in Bristol run by the folk at Fiasco Design. If that’s not enough to convince you, he gave five reasons why creating is so good:

  1. It’s fun 
  2. It opens up new ideas
  3. It exercises our brains
  4. It makes us happy
  5. Sharing is caring

But how should you go about the creative process? Where do you start? For Burgerman, creativity isn’t about making elaborate plans or thinking ideas through before putting pen to paper. "If you don't have a plan, then you can't go wrong,” he said. “Throw away your map, and then you'll just be there."

Start experimenting

To create his bright and fun characters, Burgerman just starts, and finds out what he’s going to draw as he goes about drawing it. “Doodling is thinking and making at the same time,” he said.

He also doesn’t believe that you need a lot of tools for creativity, and states that once you strip back all the things you think you need to create, all you’re really left with is the need for restrictions and time. “That’s why so many rich people make bad stuff, because they’ve got no restrictions,” he laughed. 

Imagination is also important. "Allow your imagination to be your raw material,” he advised. “It's not about what tech you have."

Don’t be too precious 

Talking the audience through his range of quirky jokes, experiments with Photoshop and Instagram stories, Burgerman reminded attendees that once you put something out there, you don’t know how it’ll be received or what you’ll end up doing with it. “What starts as a gag becomes a little collection,” he said, talking about a series where he put his image next to those of celebrities, lined up as if he was part of the photo. 

“I put them online and didn’t think much of it and then it started to get picked up a lot. Once you start making something, it can take on a life of its own.”

#jonsfamousfriends took off on Instagram

#jonsfamousfriends took off on Instagram

And of course, what’s popular in one place may not be popular elsewhere, as he found when he drew doodles over images of people on the subway in South Korea. He received a lot of comments saying that taking pictures of the public was illegal, which only served to impose another restriction on him and make him come up with new ways to do his project. “You make one thing in one place and then you take it to a different place and it can be reinterpreted,” he said.

In recent years, Burgerman has been experimenting more with animation

In recent years, Burgerman has been experimenting more with animation

Burgerman uses Instagram a lot. “It’s like a digital sketchbook that anyone can look at it.” He finds that Instagram Stories are particularly good, “because they’re just you experimenting, and a day later they’re gone. They teach you not to be too precious,” he said.

And Burgerman is proof that seemingly small experiments can lead to big achievements. His “stupid pointless stories” have even made it to the Tate Modern

Keep adapting your work

Burgerman has been a freelancer for 16 years now, and describes every day that he’s not doing “a proper job,” as a good day. But he also knows that developing and changing your ideas is key to survival in an ever-changing world. “To be freelance, you’ve got to grow and develop,” he said. “Move with the times: some things are popular for a while, and then they’re not.”

New opportunities are constantly arising for Burgerman, who has recently been asked to ‘Instagram Story’ an event. “If you keep changing what you’re doing, you can invent new ways to make a living,” he said. So keep on experimenting, and putting your work out there, and perhaps one day you’ll be paid to doodle over people’s heads.

thread is a series of creative events. The thread team are also organising new festival Something Good, which takes place on 6-7 October in Bristol. Tickets are available now from

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Rosie Hilder

Rosie Hilder is Creative Bloq's Deputy Editor. After beginning her career in journalism in Argentina – where her blogging prowess led her to become Deputy Editor of Time Out Buenos Aires – she moved back to the UK and joined Future Plc in 2016. Since then, she's worked as Operations Editor on art and design magazines, including Computer Arts, 3D World and Paint & Draw, and got the 'Apple bug' when working on US title, Mac|Life. In 2018, she left the world of print behind and moved to Creative Bloq, where she helps take care of the daily management of the site, including growing the site's reach through trying to please the Google Gods, getting involved in events, such as judging the Brand Impact Awards, and helping make sure its content serves its readers as best it can. Her interests lie in branding and illustration, tech and sexism, and plenty more in-between.