Check out eBay's redesigned logo
Out goes the juvenile jumble of letters we've come to know and love - in comes sleek minimalism. Is this a new, mature look for the ecommerce giant, or a wasted opportunity?
After 17 years, ecommerce giant eBay a new logo design, which it released to the world today.
The red, green, blue and yellow colours remain in the new logo (shown above), but the font choice and alignment of the letters are much sleeker and minimalistic, suggesting an attempt to convey a more modern, professional image.
The comparison with the old logo (shown below), which remains in use across eBay sites for the time being, is dramatic.
President of eBay Devin Wenig said in an open letter that the change reflected the evolution of eBay as a company: "Shop eBay today and you’ll discover more visual search, making browsing for what you want simpler and more enjoyable. This is the new eBay".
The new branding will be rolled out across eBay's sites from this Autumn onwards. You can read the full statement on a special minisite created for the announcement.
Also read:
- Improve your logo design
- Designers comment on new Microsoft logo
- The good, the bad and the ugly: typography in Olympics logo design
What do you think of the new logo? Let us know in the Comments!
Get the Creative Bloq Newsletter
Daily design news, reviews, how-tos and more, as picked by the editors.
Thank you for reading 5 articles this month* Join now for unlimited access
Enjoy your first month for just £1 / $1 / €1
*Read 5 free articles per month without a subscription
Join now for unlimited access
Try first month for just £1 / $1 / €1
The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of eight full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Ecommerce Editor Beren Neale, Senior News Editor Daniel Piper, Editor, Digital Art and 3D Ian Dean, Tech Reviews Editor Erlingur Einarsson and Ecommerce Writer Beth Nicholls and Staff Writer Natalie Fear, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.