Freeview, the UK's most watched digital TV service, has undergone a major rebrand, led by creative agency DixonBaxi. The move is part of Freeview's strategic drive to bring connected television to a mass UK audience.
The new logo retains the red heritage of the brand, but has been completely redesigned with added dimension - an angular form that suggests agility, choice and a sense of fun.
"[The new logo's] vibrant colour has a lightness of spirit and innate sense of energy, yet feels human and engaging,” reads a release from DixonBaxi.
Guy North, Freeview Managing Director, said: "The Freeview and Freeview Play logos are bold, contemporary and will stand out in what is a very crowded TV market. Today marks the start of an exciting future for the Freeview brand."
Words: Martin Cooper
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