TV service Freeview unveils new logo

Freeview, the UK's most watched digital TV service, has undergone a major rebrand, led by creative agency DixonBaxi. The move is part of Freeview's strategic drive to bring connected television to a mass UK audience.

The new Freeview logo is a vibrant and colourful.

The new Freeview logo is a vibrant and colourful.

The new logo retains the red heritage of the brand, but has been completely redesigned with added dimension - an angular form that suggests agility, choice and a sense of fun.

The previous logo was a more simple and flat affair.

The previous logo was a more simple and flat affair.

"[The new logo's] vibrant colour has a lightness of spirit and innate sense of energy, yet feels human and engaging,” reads a release from DixonBaxi.

Guy North, Freeview Managing Director, said: "The Freeview and Freeview Play logos are bold, contemporary and will stand out in what is a very crowded TV market. Today marks the start of an exciting future for the Freeview brand."

Words: Martin Cooper

Like this? Read this!

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of seven full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Deals Editor Beren Neale, Senior News Editor Daniel Piper, Digital Arts and Design Editor Ian Dean, Tech Reviews Editor Erlingur Einarsson and Ecommerce Writer Abi Le Guilcher, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.