Movie studio Warner Bros has unveiled a new logo design (opens in new tab), shown above, as part of its 90th anniversary celebration.
The new design, unveiled by chairman-CEO Barry Meyer at a press event on the Burbank lot, retains the classic Warner Bros shield and lettering, set against a red curtain-style pattern with the additional legends "90 years" and "Entertaining the World".
However, some internet commenters have criticised the framing for looking like a "gold coffin" - an unfortunate association given that the logo celebrates the company's nonagenarian status.
The new logo will be used to tie together a number of releases and events surrounding the 90th anniversary.
These include 100-film DVD and 50-film Blu-ray collections, a 40-film Clint Eastwood DVD collection, new documentaries, and the theatrical release of a reworked 3D version of the Wizard of Oz.
The logo is already in use on the Warner Bros website (opens in new tab).
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What do you think of the new logo? Let us know in the comments!