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What happens if famous logos reflect their own products?

Affected logos - McDonalds

Those McDonald's golden arches have let themselves go

Branding and logo design are the perfect way to create a visual touch point for products and services, but they don't always accurately reflect the products that they stand for.

A slick logo can be a wonderful thing to look upon, but what would it look like if it was affected by the product it represented? That's the question that Italian designer Marco Schembri asks in this thought-provoking branding project.

Affected logos - Starbucks

Too Much Coffee Mermaid can kill you with her mind

In it, he takes 10 famous brands, and then re-imagines them as if they'd made use of their own products. The results are funny and brilliantly executed, with some brands coming off better than others.

Affected logos - Absolut

Vodka goggles in full effect

Poor old McDonald's gets the worst of it, with its iconic golden arches going on a Big Mac diet and getting thoroughly supersized in the process, while the Starbucks mermaid ends up boggle-eyed and tweaked off her face after a caffeine binge.

Affected logos - Gillette

Ouch, that's going to smart

Both Gillette and Braun get sliced up by their shaving products, and Absolut gets a severe case of blurred vision in its re-imagined logo. Marco's treatment of Durex is bound to get schoolboys of all ages sniggering into their satchels, while Zippo's branding gets burned to a crisp.

Affected logos - Nutella

We. Don't. Want. To. Know.

And as for Nutella, we have no idea what's going on there and don't even know where to start Googling. Blissful ignorance seems to be the way forward on that front.

Affected logos - Durex

All right, settle down, no need for all that sniggering

You can see the entire set of affected logos over at Marco's Behance page.

Affected logos - Zippo

This is why you shouldn't make logos out of wood and flames

Affected logos - Braun

Better get a bit of toilet paper to put on that. Maybe take the entire roll, yeah?

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Jim McCauley

Jim McCauley is a writer, cat-wrangler and occasional street performer who's written for a multitude of publications over the past quarter of a century, including Creative Bloq, T3, PC Gamer and a whole load of long-dead print magazines.