The 20 best tools for SEO

SEO tools can help speed up your process and save you time, allowing you to concentrate on the important tasks. But with so many out there promising the earth how can you decide what you need and which tools to choose?

To help you out, we’re going to list the best tools for specific SEO jobs. Some of them are free and some require a paid subscription, but most offer a free trial so you can check them out and decide if they’re right for you.

However, don’t go signing up to every tool you see here. First you need to make a SEO plan for your website and decide where you could benefit from some help.

When it comes to SEO, planning is everything. So make a six-month plan for your campaign and make sure you follow it through. These tools are here to help you with your campaign, but they won’t do it all for you.

We’ve categorised our chosen tools into the main tasks of an SEO campaign, in the order you’d normally action them, starting with the research phase. You can consider these categories as your top-level tasks when creating your plan. And remember, “He who fails to plan is planning to fail”.

Do your research

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