AIGA celebrates 100 years of design with inspirational microsite

To mark its hundredth anniversary, AIGA, the professional association for design, created a microsite (opens in new tab) celebrating American design and its impact on society and our lives. Rather than organising the history of design into a chronological format, the site divides content into five sections: connects, Informs, assists, delights and Influences.

Within each section, visitors can find significant design work, interviews with famous designers, and pertinent quotes that explain how design helps shape the world. Site users can share their thoughts on design, or share their favourite works by uploading visuals to be displayed on the site's homepage.

AIGA celebrates American design with this inspirational microsite

AIGA celebrates American design with this inspirational microsite

"We decided the purpose of the site should be to begin the conversation, not end it," said AIGA executive director Richard Grefé. "The curated portion of the site is meant to be representative, not definitive. It is an invitation for designers to add their own sources of inspiration, their mentors, or those who influenced them."

We decided the purpose of the site should be to begin the conversation, not end it

The eye-catching design and interesting interactions work well on large screens, but the site can also be easily consumed on smaller screens. the effect is a thoroughly engaging site that invites you to explore key moments in design history and consider the ways in which design has contributed to make our world a better place.

This article originally appeared in net magazine (opens in new tab) issue 254.

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of six full-time members of staff: Editor Kerrie Hughes, Deputy Editor Rosie Hilder, Deals Editor Beren Neale, Senior News Editor Daniel Piper, Digital Arts and Design Editor Ian Dean, and Staff Writer Amelia Bamsey, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.