The challenge of designing for non-profits

This article first appeared in issue 229 of .net magazine – the world's best-selling magazine for web designers and developers.

Any organisation lacking a web presence in 2012 cannot succeed, and this couldn’t be truer for non-profits. So claims hjc’s design and creative manager Daniel Abercrombie: “Think about when you were last exposed to a new brand – what did you do? You searched online and found the website. For non-profits, this is essential, because brand recognition isn’t always easy.”

Websites for non-profits bring further major benefits; as Annertech’s website developer Anthony Lindsay says, “there are no opening hours, and it’s available worldwide, delivering a message, raising awareness, and offering the opportunity for fund-raising”. A successful, well-executed website brings potential for connecting with people in an efficient and affordable manner, and it can rapidly become the heart of a non-profit or charity’s communications. Technology can offer further support, from integration with social networks through to campaign management, recruitment and activism.

But while a great website can help move a cause forward, even seasoned designers may find applying existing techniques and methodologies difficult in the non-profit space.

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The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of eight full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Ecommerce Editor Beren Neale, Senior News Editor Daniel Piper, Editor, Digital Art and 3D Ian Dean, Tech Reviews Editor Erlingur Einarsson and Ecommerce Writer Beth Nicholls and Staff Writer Natalie Fear, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.