Safari to add Do Not Track


The next release of Safari, part of Mac OS X Lion, will add a Do Not Track feature.

According to the Wall Street Journal, Apple will add a 'Do Not Track' feature to the next major revision of Safari. The feature was discovered in a recent build of the next version of Mac OS X, Lion, and enables users to opt out of online ad-tracking. Critics have argued such features are problematic, since they are a request rather than enforcement, requiring advertising services to cooperate. However, developers such as Brian Kennish have praised this approach, calling it "elegant to developers", despite its need for regulation.

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