Tie your website together with a strong narrative

A narrative is any story or account that presents connected events. Your website is a narrative: the way a user traverses through a site's pages is the story that gets built for them. There are lots of ways to create a narrative, but the best experiences are natural ones.

Narrative experience in a website isn't new ground. There's been an explosion in websites that utilise long-form scrolling homepages. I think the main reason for this is companies' desire to tell their stories. Keeping things 'above the fold' has stopped being a deal breaker for website designs and the primary reason for breaking this mould is narrative.

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The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of eight full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Ecommerce Editor Beren Neale, Senior News Editor Daniel Piper, Editor, Digital Art and 3D Ian Dean, Tech Reviews Editor Erlingur Einarsson and Ecommerce Writer Beth Nicholls and Staff Writer Natalie Fear, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.