Understanding your target audience part 1: keyword research

The consumer buying process online is an evolving subject and a critical point of interest for digital marketers.

Increasingly complex search results offer users multiple routes to discovering their perfect content. Users' social connections are becoming an important source of influence in the decision-making process, too.

It's vitally important for us to understand where user discovery routes begin and how social may further influence the journey.

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The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of eight full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Ecommerce Editor Beren Neale, Senior News Editor Daniel Piper, Editor, Digital Art and 3D Ian Dean, Tech Reviews Editor Erlingur Einarsson and Ecommerce Writer Beth Nicholls and Staff Writer Natalie Fear, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq. 

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